The number of Amazon-branded kitchenware products in stores has skyrocketed since the online retailer began offering the brand in July.
But a quick search for the words “kitchen” or “kit” shows the brand names still largely disappear from Amazon’s shelves.
The top 10 most popular kitchenware brands in Amazon warehouses are:KitchenAidKitchenProKitchenKitchenKwik-O-MaticKitchenOsterkitchenKettlebellKitchenwareKitchenSpongeKitchenWokkitchenLemonadeKitchenCheeseCutleryKitchenCoffeeMakerKitchenPotpourriKitchenPlasticFoodStuffKitchenBakeryKitchenGourmetKitchenCookingKitchenFoodStuffsKitchenTortillaKitchenSnackPackages are a small percentage of the total inventory.
That includes kitchenware such as stainless steel pans, stainless steel pots, and plastic utensils.
Amazon says it plans to add more brands to its warehouses as more items are added.
The brand names have also fallen from popularity among the general public.
In August, a consumer group surveyed Amazon customers and found that only 6% of people said they had bought a kitchenware product from the online grocer in the past year.
But consumers’ tastes are changing.
A recent Pew Research Center survey found that in the second quarter of 2018, people who say they’ve bought kitchenware online were more likely to have purchased it from Amazon rather than a brick-and-mortar store.
The company has also struggled to maintain a healthy online store, even as its online sales have more than doubled in recent years.
Amazon recently announced that it was reducing prices on many items that were once on sale, including many items sold by major brands.
Amazon has been hit with more than $1 billion in losses in 2018.
The latest data show that Amazon is not the only retailer struggling to maintain online sales.
The number-two grocery retailer Target announced this week that it would no longer sell groceries from its online store.
The move was announced after Target saw its online grocery business suffer a massive $1.3 billion loss.
In response, Walmart said it is reducing its online stores and will be closing the doors to its retail stores.